British Heart Foundation

The inspiration for these posters came from Saul Bass. He'd done a film poster for 'Anatomy of a Murder' and we wanted to use that image for this cause.
I had the pleasure of speaking to the great man and when I asked him if it would be OK, he answered 'Don't ask me for permission...ask Matisse'. We all get our inspiration from somewhere.

Below these posters is a TV commercial based on interviewing middle aged men who think they are invincible. Hmm I think not!