Kellogg's

During my time as European Creative Director for Kellogg's I was in charge of the Crunchy Nut brand amongst all the others. We devised a campaign format whereby the cereal is so irresistible that you can't resist having a bowlful even if it means putting yourself or others at risk. 'Whatever you do, don't make a sound' followed by a loud crunch of the cereal being eaten is the template...but how can you keep this interesting? Well let's do a silent film I said.

There are also a couple of other commercials in this campaign, followed by two brand ads that I did for Kellogg's simply demonstrating their natural ingredients.